packaging to make your product more
Taking Colour Into Consideration - Brightly coloured food packaging can definitely add to a product's appeal. Indeed, thee codes rely on high contrast in order to function properly. Below, we highlight a handful of the most important concepts regarding packaging and bar codes. When these codes don't have clearly defined borders - when they are squished in amongst a jumble of graphics or text, for instance - they don't work as well. Must Be Clearly Visible - Plan the position of the bar code in advance as you work on the concept designs of your food packaging. However, slapping a bar code over certain colours can render it nearly unusable.
In most cases, bar codes will need to be included and taken into account when designing a food's packaging. Having a clear, readable bar code can help it be just that. While you want your packaging to make your product more appealing - and to protect your product - you also want it to be useful. At the same time, it should be in a spot where cashiers and others won't have to search endlessly for it. That, of course, is the reason that most bar codes are printed in a bold, black and white pattern. Ensure that you design the packaging to include a blank space for the barcode even if the packaging that you are using contains many different colours.
Experienced packaging suppliers will be aware of the many key concerns about using bar codes on food packaging, but it never hurts to familiarise yourself with them in order to ensure the usability and professionalism of your product as a whole. Similarly, if reflective or glossy material is being used, bar codes might not work as well. In other words, it should be placed in a way that makes it useful and not a nuisance. The goal here is to place the bar code in an easily accessible place where it won't be obscured or obstructed by things like seals and seams.
In addition to aesthetic concerns like the overall appeal and design of food packaging, practical considerations must be made as well. Make The Bar Code Clear - Attempting to squeeze in a barcode after the packaging has already been designed can be disastrous, the reality is that this important component must be taken into account from the get-go.When it comes to successfully marketing and selling any given food product, the packaging that you choose is incredibly important. About Author Eva Judge :. The code should be large enough to stand out readily, and shouldn't be squashed together with a lot of graphics or text. It will make the packaging more usable and effective, and it won't compromise the effectiveness Mechanical pen packaging of the bar code.
